Please take us through the journey of Gritstones.
After creating a storm in the online market, you have entered the retail sector with flagship stores. How has been your experience so far?
Tell us about your retail presence?
Which are the categories that you are into?
Where do you source your garments from?
It is quite a cluttered market for apparel – both online and brick & mortar. What is your USP?
What are the price points that you retail at?
What is your take on sustainability in the apparel industry?
Which are your biggest online markets and what are your expansion plans?
What is the Indian apparel market size in e-commerce industry?
Which medium offers you better response – online or offline? What challenges do you face while dealing with both?
What are your retail and marketing strategies to reach more buyers?
Gritstones has been the lifestyle partner across India of promotional events of many Bollywood movies, such as ABCD 2, Noor, Hindi Medium, Raabta and Delhi’s biggest Bollywood event ‘Bollywood Mr & Miss India 2017’. The brand is launching a sportswear category with Pro Kabaddi League team Dabbang Delhi and is the official style partner of the team as well for the 2017 season.
How do you see your market segment growing in the next few years locally and globally?
What is the per cent of profit spent on R&D for competing with rest of the online portals?
Please share details of the last two fiscal years and your expectations from the next two.