If there was a day I had to stop myself from yelling “Yess!Queen!” at every model that walked on the runway, this is it! Stylist turned designer Brandon Maxwell is being hailed as the king of the contemporary.
With hitting the bull’s eye with his new SS18 collection at the New York Fashion Week, he is quickly rising above the initial backlash he got as celebrity stylist turned designer! Initially known for styling Lady Gaga, Brandon Maxwell the brand is now a well recognizable name across the fashion circuit. Many influential women, fashion icons we love and admire including Michelle Obama, Karlie Kloss, Jennifer Lawrence, Oprah Winfrey, Jane Fonda, Viola Davis, Queen Rania of Jordan, and Kerry Washington, among many others, wear the brand.
Born in Longview, Texas, he had immaculately dressed women surround him all his life. With a degree in photography, he got his big break while assisting Deborah Afshani in New York. Soon he was introduced to Lady Gaga who then turned him into her fashion director. Maxwell is now a stylist/ photographer and editor for not only Lady Gaga but many magazines, two including Vogue and Elle, which are two of the most famous magazines available. Maxwell was lucky enough to have that extra push from Lady Gaga and finally made his own spring 2016 fashion line with the eponymous brand Brandon Maxwell.
“Every woman I knew growing up was balancing many things, work, motherhood, philanthropy, and my goal was to create a classic, timeless, and tailored uniform for them from day to night. When the woman goes into her closet and needs that black suit or little black dress, I wanted to give them that one piece that hits them in the right places and makes them feel like a million dollars.”
For his new collection, Maxwell went about more playful, wearable elements like chunky sweaters, flared jeans, fitted jackets, and shirtdresses that give his customers some great options for daytime. As Brandon Maxwell sees it, nothing at all. “To be very literal, my life has felt very colorful in the last six months,” he said backstage, the degree of emotion disarming. “I have been in such a great mental place. I just really enjoyed this creation process. It was such a joyous experience for me.”
Maxwell also showed chic dresses in vibrant hues — red, pink, yellow, blue — all body-con yet cut with appealing fluidity. The collection drew from his childhood in Texas, hence the emphasis on denim. (His jeans pocket features an outline of his father’s Skoal tin.) Maxwell’s ladies wear it their way, which is to say, sexy, as announced by Gigi Hadid in the first look out: with strong-shouldered pink jacket and red halter. Other variations: with peplum bustier and a white shirt with cutaway tails.
His evening wear retained every bit of the glam on which he so swiftly built his reputation, but now with more color. Maxwell favors linear silhouettes, the ease delivered in both languid lines (belted royal blue gown with trumpet sleeves) and grand flourish (hot pink long-sleeved column with dramatic fly-away train). At times, he employed precision pin-tucking and pleating, which infused the glamorama with a graphic modernist touch. When he reverted to his signature palette, he preferred white over black, rendering it in versions from bustier-over-trousers to plunging-V goddess gown to a dance with silhouette rare to his prior runway repertoire: the ballgown.
Check out some of my favorite from the collection here!